- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 59: New Zealand Perspectives on Public Relations
New Zealand Perspectives on Public Relations
The creation of an all-encompassing body of theory has been the primary goal of much public relations scholarship. This goal was apparent, for example, in the “Body of Knowledge” project initiated by the Public Relations Society of America in 1986 (Cutlip, Center, & Broom, 1994). The desire has been to establish a ...