Summary
Contents
Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
International Public Relations: A Focus on Pedagogy
International Public Relations: A Focus on Pedagogy
International public relations: A focus on pedagogy
Public relations now is being taught worldwide, and increasingly so in universities. Yet, what is this subject? Is it an art, a craft, or a social science? Is it pre-professional in nature, or does it require professional ...
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