• Summary
  • Contents
  • Subject index

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Effective Public Relations in
Effective public relations in
Robert I.Wakefield

As the world careens into the 21st century, public relations people are being swept into a whole new global arena. Public relations no longer is just a domestic enterprise. With nearly 40,000 multinational entities and thousands more considering the global marketplace, the implications of the world ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles