- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 57: Effective Public Relations in
Effective Public Relations in
As the world careens into the 21st century, public relations people are being swept into a whole new global arena. Public relations no longer is just a domestic enterprise. With nearly 40,000 multinational entities and thousands more considering the global marketplace, the implications of the world ...