- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 56: International Public Relations: Opportunities and Challenges for the 21st Century
International Public Relations: Opportunities and Challenges for the 21st Century
Public relations communication with international publics is quickly becoming a reality for small and large organizations alike. As new communication technologies and the globalization of business ...