Summary
Contents
Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
The Development of a Structuration Analysis of New Publics in an Electronic Environment
The Development of a Structuration Analysis of New Publics in an Electronic Environment
The development of a structuration analysis of new publics in an electronic environment
Public relations officers believe that establishing positive relationships with the media is critical to an organization's public relations function and ...
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