The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Public Relations and New Media Technology: The Impact of the Internet

Public Relations and New Media Technology: The Impact of the Internet

Public relations and new media technology: The impact of the internet
Jeffrey K.Springston

The Internet and related computer technologies are revolutionizing the way in which individuals and organizations communicate. The Clinton administration and many others have ...

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