- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 54: Public Relations and New Media Technology: The Impact of the Internet
Public Relations and New Media Technology: The Impact of the Internet
The Internet and related computer technologies are revolutionizing the way in which individuals and organizations communicate. The Clinton administration and many others have ...