- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 53: On-Line Research Techniques for the Public Relations Practitioner
On-Line Research Techniques for the Public Relations Practitioner
Understanding how research can be conducted over the Internet is particularly important to public relations practitioners as the field enters the 21st century. Why? Among other reasons, Internet research ...