Summary
Contents
Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Cyberspin: The Use of New Technologies in Public Relations
Cyberspin: The Use of New Technologies in Public Relations
Cyberspin: The use of new technologies in public relations
Over the past 20 years, an increasing array of communications technologies have been introduced into every area of the public relations profession, from the research process used to develop new business proposals to the final evaluation ...
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