- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 51: Public Relations in the Health Care Industry
Public Relations in the Health Care Industry
Frankly, it's hard for me to tell you where health care PR [public relations] is going because I can't see where health care organizations are going.