• Summary
  • Contents
  • Subject index

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Public Relations in the Health Care Industry
Public relations in the health care industry
Laurel TraynowiczHetherington
DaradirekEkachai
Michael G.Parkinson

Frankly, it's hard for me to tell you where health care PR [public relations] is going because I can't see where health care organizations are going.

—Anonymous public relations professional (quoted in Lewton, 1995, p. ...
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