- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 50: Labor and Public Relations: The Unwritten Roles
Labor and Public Relations: The Unwritten Roles
Can public relations learn anything from studying labor and its public relations activities? The management team of United Parcel Service (UPS) claims that we can. The Teamsters union recently used public relations techniques to best the efforts of UPS management:
“One thing is certain,” says Ken Sternad, vice president of corporate public ...