- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 5: Updating Public Relations: “New Science,” Research Paradigms, and Uneven Developments
Updating Public Relations: “New Science,” Research Paradigms, and Uneven Developments
During the late 1980s, the Public Relations Society of America (PRSA) commissioned a task force of educators and practitioners to set out the body of knowledge that ...