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The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Sports Information Directing
A Plea for Helping an Unknown Field
Sports information directing
Nicholas C.Neupauer

As we enter the 21st century, two of the most dynamic growth industries in the United States have been computer science and sports administration (Helitzer, 1996; Isch & Fowler, 1997). Although computer science has received a great deal of attention in our society, little is known about sports publicity and ...

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