• Summary
  • Contents
  • Subject index

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Educational Public Relations
Educational public relations
Julie KayHenderson
Best Practices in Educational Public Relations

In the United States, there are 136,012 public and private schools as well as 3,681 colleges and universities (Moody, 1998; Rodenhouse, 1997). All of them have relations with their publics, whether or not they have public relations departments or staff.

Today, good public ...

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