Summary
Contents
Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Managing Community Relationships to Maximize Mutual Benefit: Doing Well by Doing Good
Managing Community Relationships to Maximize Mutual Benefit: Doing Well by Doing Good
Managing community relationships to maximize mutual benefit: Doing well by doing good
The community is a key public for organizations that practice strategic public relations. Not only do communities represent geographic publics, they also encompass key constituencies that share a relationship with local organizations. ...
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