- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 45: Managing Community Relationships to Maximize Mutual Benefit: Doing Well by Doing Good
Managing Community Relationships to Maximize Mutual Benefit: Doing Well by Doing Good
The community is a key public for organizations that practice strategic public relations. Not only do communities represent geographic publics, they also encompass key constituencies that share a relationship with local organizations. ...