- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 44: Relationships Within Communities: Public Relations for the New Century
Relationships Within Communities: Public Relations for the New Century
In 1992, the Global Scenario Planning division of the Royal Dutch/Shell Group of Companies published a set of updated global scenarios for the next three decades. The scenarios are based on exhaustive research and the collaboration of ...