- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 42: Corporate Apologia: When an Organization Speaks in Defense of Itself
Corporate Apologia: When an Organization Speaks in Defense of Itself
In November 1992, the ABC News program PrimeTime Live aired a broadcast charging that the North Carolina-based Food Lion tolerated ...