• Summary
  • Contents
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The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Corporate Apologia: When an Organization Speaks in Defense of Itself
Corporate apologia: When an organization speaks in defense of itself
Keith MichaelHearit

In November 1992, the ABC News program PrimeTime Live aired a broadcast charging that the North Carolina-based Food Lion tolerated ...

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