Summary
Contents
Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Anticipatory Model of Crisis Management: A Vigilant Response to Technological Crises
Anticipatory Model of Crisis Management: A Vigilant Response to Technological Crises
Industrial crises, the likes of the Three Mile Island nuclear accident, Chernobyl nuclear disaster, Exxon Valdez oil spill, Bhopal toxic chemical leakage, Johnson & Johnson Tylenol tampering, AT&T power ...
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