The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Cultural Topoi: Implications for Public Relations

Cultural Topoi: Implications for Public Relations

Cultural topoi: Implications for public relations

If one starts with a definition of public relations as “the art of adjusting organizations to environments and environments to organizations” (Crable & Vibbert, 1986, p. 413), then one is left with the question of what is being adjusted. This chapter proposes that culture is the essence of what is being ...

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