• Summary
  • Contents
  • Subject index

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Chapter 39: Improving Corporate and Organizational Communications: A New Look at Developing and Implementing the Communication Audit

Improving Corporate and Organizational Communications: A New Look at Developing and Implementing the Communication Audit
Improving corporate and organizational communications: A new look at developing and implementing the communication audit
DeanKazoleas
AlanWright

The purpose of this chapter is to present a new model for developing and implementing an internal communication audit. The process and model presented is ...

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