Summary
Contents
Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Improving Corporate and Organizational Communications: A New Look at Developing and Implementing the Communication Audit
Improving Corporate and Organizational Communications: A New Look at Developing and Implementing the Communication Audit
Improving corporate and organizational communications: A new look at developing and implementing the communication audit
The purpose of this chapter is to present a new model for developing and implementing an internal communication audit. The process and model presented is ...
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