Summary
Contents
Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Strategic Media Planning: Toward an Integrated Public Relations Media Model
Strategic Media Planning: Toward an Integrated Public Relations Media Model
Strategic media planning: Toward an integrated public relations media model
Media play a central role in public relations as channels of communication between an organization and its key publics. Surprisingly, public relations practitioners and researchers have ...
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