- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 37: Best Practices in the Public Relations Agency Business
Best Practices in the Public Relations Agency Business
In a parallel universe, one probably can find a public relations agency where the clients call every day to say “thank you,” the employees cannot wait to get to work in the morning, and the firm's financial officers whistle merrily as they ...