• Summary
  • Contents
  • Subject index

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

A New Order for Public Relations: Goodbye Cost Center, Hello Profit Center
A new order for public relations: Goodbye cost center, hello profit center
H. R.Hutchins
Best Practices in Planning and Organization

In its brief modern history, public relations essentially has paralleled the tumultuous growth of corporate America. From its flackery reputation earned ...

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