Summary
Contents
Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
The Measurement of Ethics: Instruments Applicable to Public Relations
The Measurement of Ethics: Instruments Applicable to Public Relations
The measurement of ethics: Instruments applicable to public relations
The importance of ethical issues to public relations was articulated by Ivy Lee in 1906 in his “Declaration of Principles.” Historically, the centrality of ethics has been ...
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