• Summary
  • Contents
  • Subject index

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Chapter 34: Public Relations Between Universality and Particularity: Toward a Moral-Philosophical Conception of Public Relations Ethics

Public Relations Between Universality and Particularity: Toward a Moral-Philosophical Conception of Public Relations Ethics
Public relations between universality and particularity: Toward a moral-philosophical conception of public relations ethics
TanniHaas

Public relations has been, and indeed should be, defined as “the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various ...

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