Summary
Contents
Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Ethics in Public Relations
Ethics in Public Relations
Few fields can invoke as much debate over ethics as can public relations. In Toxic Sludge Is Good for You, Stauber and Rampton (1995) labeled much public relations “contrived,” “undemocratic,” “manipulative,” “misleading,” and “phony.” That the book is in its third printing, however, might testify more to the vibrancy of the discussion about public relations ...
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