- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 31: Public Relations and Social Responsibility
Public Relations and Social Responsibility
Public Relations Ethics
The public relations practice has evolved greatly from its early beginnings of press agentry. Nobly, the practice has become more focused on the development of strong relationships, consensus building, and socially responsible behavior. Business and societal forces appear to influence the ...