- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 30: Case Studies and Their
Case Studies and Their
To a remarkable degree, the profession of public relations understands itself through case studies. Both practitioners and educators treat cases as the condensed wisdom of the profession. Agencies keep case histories on file to preserve institutional memories of techniques used and problems solved. ...