• Summary
  • Contents
  • Subject index

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Public Relations and Community: A Reconstructed Theory Revisited
Public relations and community: A reconstructed theory revisited
KennethStarck
DeanKruckeberg

Few trends could so thoroughly undermine the very foundations of our free society as the acceptance by corporate officials ...

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