Summary
Contents
Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Using the Collapse Model of Corporate Image for Campaign Message Design
Using the Collapse Model of Corporate Image for Campaign Message Design
Using the collapse model of corporate image for campaign message design
Understanding how an organization creates and delivers its images to relevant audiences that relate to it obviously is of the utmost importance to the public ...
165582
- Loading...
