- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 26: Issues Management: The Paradox of the 40-Year U.S. Tobacco Wars
Issues Management: The Paradox of the 40-Year U.S. Tobacco Wars
A concern of business communicators worldwide is the questionable relevance of much academic research to their strategic plans for growth and adaptation. In fact, broader questions about the application of academic programs and research ...