• Summary
  • Contents
  • Subject index

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

The Centrality of Organizational Legitimacy to Public Relations Practice
The centrality of organizational legitimacy to public relations practice
Maribeth S.Metzler

The premise of this chapter is that establishing and maintaining organizational legitimacy is at the core of most, if not all, public relations activities. Simply stated, organizational ...

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