- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 24: Public Relations and the Ecology of Organizational Change
Public Relations and the Ecology of Organizational Change
Over the past two decades, the view that public relations is a management function responsible for identifying and maintaining relationships between an organization and its social environment has come to represent one of the ...