• Summary
  • Contents
  • Subject index

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Public Relations and the Ecology of Organizational Change
Public relations and the ecology of organizational change
James L.Everett
Organizational Legitimacy

Over the past two decades, the view that public relations is a management function responsible for identifying and maintaining relationships between an organization and its social environment has come to represent one of the ...

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