Summary
Contents
Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Public Relations and Conflict Resolution
Public Relations and Conflict Resolution
Public relations and conflict resolution
In today's fast-paced global marketplace, organizational success depends on developing and maintaining relationships with strategic publics or stakeholders. Success also depends on reinforcing the organizational reputation or brand equity in the minds of these important stakeholders. Conflicts among ...
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