The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.



Michael F.Smith
Denise P.Ferguson

From the earliest days of the modern practice of public relations, activists and organizations have maintained a symbiotic but tense relationship. Near the turn of the 19th century, an activist media, led by writers whom Ewen (1996) called “‘Progressive publicists,’ drummers on behalf of social reform” (p. 44), urged ...

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