Summary
Contents
Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Media Effects Research for Public Relations Practitioners
Media Effects Research for Public Relations Practitioners
Media effects research for public relations practitioners
The promise of understanding media effects can be seductive—a search for knowledge of cause and effect and the relationship between human behavior and consumption of media. This chapter explores the theory and research of media ...
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