The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

A Rhetorical Enactment Rationale for Public Relations: The Good Organization Communicating Well

A Rhetorical Enactment Rationale for Public Relations: The Good Organization Communicating Well

A rhetorical enactment rationale for public relations: The good organization communicating well
Robert L.Heath

This handbook exemplifies the rhetorical heritage—the rationale for suasive discourse. In these pages, many rhetors have their say on theory, research, and ...

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