Summary
Contents
Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Public Relations Law
Public Relations Law
We live in a litigious society where all of us, including public relations practitioners, must be concerned with protecting our own work and avoiding any conduct that would result in legal action against us. Unfortunately, the trend toward frequent legal action in our culture forces all practitioners involved in ...
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