- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 16: Public Relations and the Question of Professionalism
Public Relations and the Question of Professionalism
This chapter is about professionalism in public relations. We feel that, given the strong interest in professionalism on the part of educators, researchers, and practitioners, some critical reflection is needed to understand how this ...