The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Extending Strategic Planning to Communication Tactics

Extending Strategic Planning to Communication Tactics

Extending strategic planning to communication tactics
Laurie J.Wilson

One of the prevalent buzzwords in business and communications today is strategic. Public relations firms boast of strategic planning, strategic communication, and strategic response. A concept drawn from the traditional bottom-line approach of American business management (Peters ...

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