- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 14: Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge
Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge
Confusion and conflict have emerged during recent years surrounding integrated marketing communications (IMC) and similar ideas. Some public relations ...