• Summary
  • Contents
  • Subject index

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge
Defining the relationship between public relations and marketing: Public relations' most important challenge
James G.Hutton

Confusion and conflict have emerged during recent years surrounding integrated marketing communications (IMC) and similar ideas. Some public relations ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles