Summary
Contents
Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge
Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge
Defining the relationship between public relations and marketing: Public relations' most important challenge
Confusion and conflict have emerged during recent years surrounding integrated marketing communications (IMC) and similar ideas. Some public relations ...
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