• Summary
  • Contents
  • Subject index

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

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Chapter 13: The Mystery of Public Relations: Unraveling its Past, Unmasking its Future

The Mystery of Public Relations: Unraveling its Past, Unmasking its Future
The mystery of public relations: Unraveling its past, unmasking its future
FritzCropp
J. DavidPincus
Dynamics of Chance

Since its inception, the notion of public relations has been a sort of Sherlock Holmes mystery to outsiders (those who rely on or fear its power ...

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