- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 13: The Mystery of Public Relations: Unraveling its Past, Unmasking its Future
The Mystery of Public Relations: Unraveling its Past, Unmasking its Future
Dynamics of Chance
Since its inception, the notion of public relations has been a sort of Sherlock Holmes mystery to outsiders (those who rely on or fear its power ...