• Summary
  • Contents
  • Subject index

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

The Mystery of Public Relations: Unraveling its Past, Unmasking its Future
The mystery of public relations: Unraveling its past, unmasking its future
FritzCropp
J. DavidPincus
Dynamics of Chance

Since its inception, the notion of public relations has been a sort of Sherlock Holmes mystery to outsiders (those who rely on or fear its power ...

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