• Summary
  • Contents
  • Subject index

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Public Relations and Crisis Communication: Organizing and Chaos
Public relations and crisis communication: Organizing and chaos
Matthew W.Seeger
Timothy L.Sellnow
Robert R.Ulmer

Among other functions, public relations is a fundamental process to mitigating harm, responding to stakeholder needs, and repairing image following an organizational crisis. Traditionally, public relations research into crisis ...

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