- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 11: Public Relations and Crisis Communication: Organizing and Chaos
Public Relations and Crisis Communication: Organizing and Chaos
Among other functions, public relations is a fundamental process to mitigating harm, responding to stakeholder needs, and repairing image following an organizational crisis. Traditionally, public relations research into crisis ...