- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 10: Research Perspectives on “the Public”
Research Perspectives on “the Public”
Professionals in the field of public relations seek to build relationships between their organizations and key publics. Yet, for all the importance placed on the creation, maintenance, and adaptation of organization-public relationships, the term public is one of the most ...