The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

In Search of Best Practices

In Search of Best Practices
In search of best practices

Learning Best Practices from Experience and Research

Robert L.Heath

Public relations is a practical applied discipline. To the extent that research and theory lose sight of that reality, they become dysfunctional. All of the sections of the handbook give attention to the principles that drive the ...

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