- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 5: Updating Public Relations: “New Science,” Research Paradigms, and Uneven Developments
Globalization—The Frontier of Multinationalism and Cultural Diversity
One of the ironies of the era of globalization is the feeling that the globe is simultaneously shrinking as it expands into an enlarging kaleidoscope of people, languages, cultures, governmental structures, and economic systems. ...