The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Public Relations in Cyberspace

Public Relations in Cyberspace
Public relations in cyberspace

The Frontier of New Communication Technologies

Robert L.Heath

One of the greatest challenges facing practitioners and academics interested in public relations will be in understanding and prudently using the new communication technologies that are being developed at a staggering rate. Although previous generations have had to adapt to ...

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