The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Defining the Practice

Defining the Practice
Defining the practice

The Dynamics of Change in Public Relations Practice

Robert L.Heath

The practice of public relations is a work in progress. Its growth and change are the products of thoughtful and strategic responses to dynamics that are occurring in marketplaces and public policy arenas. Some of these forces of change are ...

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