Summary
Contents
Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Defining the Practice
Defining the Practice
Defining the practice
The Dynamics of Change in Public Relations Practice
The practice of public relations is a work in progress. Its growth and change are the products of thoughtful and strategic responses to dynamics that are occurring in marketplaces and public policy arenas. Some of these forces of change are ...
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