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Green Consumer

  • By: Mousumi Roy
  • In: Green Consumerism: An A-to-Z Guide
  • Edited by: Juliana Mansvelt & Paul Robbins
  • Subject:Environmental Sociology, Sustainability, Environmental Policy & Law (general)

A green consumer is someone who is aware of his or her obligation to protect the environment by selectively purchasing green products or services. A green consumer tries to maintain a healthy and safe lifestyle without endangering the sustainability of the planet and the future of mankind. According to a recent study, 50 percent of consumers buy green products today. The top three reasons for not buying green products are a lack of awareness, availability, and choices. Green consumers are highly motivated to change their buying behavior for the good of the planet and are willing to pay 10 to 30 percent more to save the planet from environmental damage. However, businesses sometimes find it difficult to predict consumers' reaction to green products. For example, ...

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