The greening of the confectionery sector has noticeably increased in pace toward the end of the first decade of the 21st century. This process has seen niche “ethical” confectionery products enter markets previously regarded as mainstream, with major global players such as Cadbury, Mars, and Nestlé adopting a variety of green strategies in order to keep in touch with changing consumer awareness of green issues and shifting demand. Green chocolate-based products continue to dominate the confectionery sector, although other products, such as green chewing gum, have also entered the market. A variety of green, ethical, and sustainable issues have gained ground in the sector, notably Fair Trade, supply chain considerations, the use of natural ingredients, packaging, health considerations, and consumer lobbying.

Green, ethical confectionery started as ...

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