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McDonaldization, McWorld

  • In: Encyclopedia of Global Studies
  • Edited by: Helmut K. Anheier & Mark Juergensmeyer
  • Subject:Globalization, Social Policy (general), Cultural Geography

McDonaldization is a term coined by sociologist George Ritzer, intended to convey a specific type of rationality emerging in the global marketplace. Following the tradition of Max Weber, who refers particularly to traditional irrational models being replaced by ...

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